Table of Content:
- Use Social Media Marketing
- Try PPC Marketing
- Manage Your Reputation Online
- Employ Email Marketing Strategies
- Join Clicbrics’ Exclusive Platform For Developers
Did you know, as per one of the published reports by National Association of Realtors in 2022, the first step 47% of home buyers take is looking for online properties for sale? One interesting thing to note here is almost all buyers used online tools in their search process. These statistics show the significance of online presence in the real estate industry.
Two decades ago, the mere thought of searching for a property online seemed unimaginable. However, in today's fast-paced world, having a strong online presence and effective digital marketing strategies have become indispensable. These tools have emerged as the need of the hour, enabling you to generate awareness about your real estate project among prospective buyers and provide them with essential data to facilitate informed decision-making. Ultimately, this cultivates a lasting imprint of your brand in the minds of your audience.
So, if you need ways to boost your online presence and scale your project’s lead generation, this blog has everything you need!
5 Ways To Scale Your Real Estate Leads And Boost Your Online Presence
The real estate industry has witnessed a continuous evolution of marketing techniques that adapt and improve over time. In this context, your online presence plays a crucial role in generating leads and driving success. Regardless of whether you are an established real estate developer or a newcomer in the market, leveraging digital marketing strategies can greatly benefit your business.
So, here are five ways you can use to scale the leads and boost your online presence.
1. Use Social Media Marketing
As a real estate developer, it is essential to offer compelling visual content to captivate your potential buyers. In a highly competitive real estate market, this approach not only enhances brand recognition but also demonstrates your commitment to fulfilling your customers' needs. The power of visual representation has the potential to significantly alter their perception, leaving a lasting impact.
However, enhancing your online presence goes beyond visual content alone; it necessitates leveraging the popularity and reach of various social networks. Platforms such as Instagram, Facebook, LinkedIn, and WhatsApp play a pivotal role in shaping your identity and establishing trust with your prospective buyers. By strategically utilising these social media channels, you can cultivate a sense of credibility and reliability.
You can post before and after pictures of a property, compare the improvement, and post some interesting facts about the location you have developed.
Real-time insights help you create content for your social media channel with respect to the properties you developed. It will help you drive conversations and keep your buyers engaged.
2. Try PPC Marketing
An effective strategy to enhance your visibility and generate valuable leads is through the implementation of targeted advertising campaigns. Considering that purchasing a property is a significant decision, running advertisements can be instrumental in establishing top-of-mind recall among potential buyers.
By utilising PPC (Pay Per Click) ads across prominent platforms such as Google, Instagram, Facebook, and LinkedIn, you can effectively drive conversions and capture high-quality leads. Such well-crafted advertising endeavours have the potential to greatly influence the decision-making process of prospective buyers and steer them towards engaging with your real estate offerings
You can continuously engage your potential buyers and re-market those buyers who are interested in buying your property but are not converting. Moreover, when you optimise these ads to target your audience as per their demographics, interests, and behaviours and leads you get from these ads will convert.
Craft captivating advertisements that intrigue your potential buyers, placing utmost emphasis on the quality of the visuals and the compelling nature of the ad copy.
Additionally, leverage our property valuation tool, Clicworth, to seamlessly showcase the valuation of the properties you have developed within the ad copies you create. This strategic approach not only grabs the attention of your prospective buyers but also provides them with real-time analysis and insights regarding the value of the properties you offer.
3. Manage Your Reputation Online
While you can use social media to boost your presence, do not forget the flip side of it. Make sure you have a team to manage your reputation online because it is the first thing your potential buyers see. Monitor and protect your image from negative reviews and use these points as insights to improve your work and your real estate projects.
Sometimes you may not know the negative reviews that are floating around about you and your brand online. It impacts the trust of your potential buyers. As trust is essential, ensure you use accurate real estate statistics for the properties you developed on social media ads and posts. It outruns the risk of being perceived in the wrong light.
Online Reputation Management (ORM) will help you ensure that your brand evokes trust, hears all complaints and handles every negative review. Ensure you are aware of the negative feedback and learn from them, irrespective of the money you invest in running ads or creating content.
Also Read: Benefits of Online Marketing For Real Estate Projects
4. Employ Email Marketing Strategies
Email marketing is one of the most effective ways to build your online presence and generate leads. Build an email list of past and potential buyers so you can stay on the top of their minds. You can share information about the properties you recently developed, their valuation and the services you offer to your potential buyers.
Make sure you personalise your emails and provide value to your past or potential buyers you are subscribing to. Update them about your listed properties and share the transaction history in their city.
You can also list your developed properties in India online and showcase them in your email. But do not forget to segment your email list based on their interests and behaviours. It helps you create email campaigns with high open rates and click-through rates.
Join Clicbrics’ Exclusive Platform For Developers
Clicbrics, a homegrown residential real estate information website, has come up with an exclusive platform for real estate developers. Clicbrics will help you boost your digital presence and accelerate your sales using digital tools and market your project for you.
You can trust us to ensure the units of your property sell faster than anyone in the market because we have access to the data of home buyers who search for property estimates and prices with us. We provide you with quality leads exclusive to you and not shared with anyone else.
Explore: Online Marketing Platform Exclusive For Real Estate Developers
The Bottom Line
By implementing these digital tools, you can attract a steady stream of leads and showcase yourself, your services, and your properties in a distinctive and favourable light. This comprehensive approach enables you to put your best foot forward, leaving a lasting impression on your target audience and experiencing the transformative impact it can bring. Embrace these digital strategies and witness firsthand the positive difference it makes in your real estate endeavours.