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Simar Nagi | 04 Apr 2023

How Are New Technologies Affecting Real Estate?

How Are New Technologies Affecting Real Estate?

Human’s lives have been made so much easier with the advancement of technology. And when we talk about the real estate sector, technology has played its magic and made the future of the real estate market genuinely bright and exponentially growing. As per reports, North America, Asia, the Pacific and Middle East Asia are all set to witness growth in demand for personal real estate spaces. The increased urbanisation is wholly based upon the real estate spaces for commercial, retail, industrial and healthcare infrastructure. 

Often observed that whenever a person is looking to buy or rent a home in India, one is bound by an agent doing all he can to sell you one. But with the new technologies in the real estate sector, the market continues to play a positive role in how both consumers and professionals are approaching. The opportunity of using new technologies in the real estate sector has driven both commercial and residential properties to grow the country's latest asset.


How are new technologies in the real estate sector changing the face of real estate?

While the real estate market was stable as an investment class, many agents used to believe that real estate was immune to the rapid adoption of new technologies. The change is inevitable for top real estate organisations that are competing and thriving against each other. Due to this reason, the shift to real estate technology cannot be ignored. Organisations are working in order to bring and create opportunities to shape the emergence of new technologies in the real estate sector. Now let's see in-depth how new technologies in the real estate sector have created an impact and their effects on consumers and developers. 

Big data 

Big data can easily influence business decisions on creating better consumer experiences. The emerging new technologies in the real estate sector use historical and real-time information in order to provide better insights into the criteria, trends, accurate pricing, associations, demographic data, geographic data, and potential value based on specific locations. In the further following ways, the big data technology trend affects the real estate market-

  • With the help of this technology, you can price a property through real-time regional price analysis and predictions of the future forecasted fluctuations in land rates. 

  • The fluctuations risk is common, but big data provides risk mitigation by predicting future prices. 

  • It teaches you how to market and sell a property with better strategies and techniques. 

  • The chances of choosing the wrong property decrease. 

  • Creates efficient workflow in the real estate sector by advising profitable projects. 

Virtual and Augmented Reality 

Real estate startups commonly use this technology. It has made the online experience of property searching effective, exciting and easy. Properties are accessible just by the touch of your fingertips. With the help of virtual tours, you can visit the targeted properties online. The property management trend is a perk that is mainly enjoyed by the property managers as they don't have to write detailed instructions when a virtual tour can illustrate instructions on every step. AR allows you to superimpose images and create a realistic image to help customers have a better picture of the property before it is even built. Further benefits of VR and AR-

  • Augmented Reality and VR help in saving time as there is no need to go out and visit the property physically 

  • VR helps in enhancing the customer experience as the process is based on personalization and gives a better product representation. 

  • Increases global reach as there is no travel involved 

  • Increased ROI and elimination of staging a property 

Also Read: Challenges in Real Estate Industry


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